00:13
Sarah introduces herself as a flower farmer entering her seventh season and talks about how each year is different on the flower farm. She mentions the need to adapt to changing fashion trends in flowers.
00:34
Sarah discusses the cut
flowers she's growing for the current year, the customers she's serving, and why she's chosen those specific
flowers.
01:03
She mentions her online workshops, including a hand-tied bouquet workshop and a cut flowers from seed workshop, offering tips for making bouquets and starting flowers from seed.
02:08
Sarah describes that most of her sales last season were hand-tied bouquets, including subscription flowers and honesty box bunches. These bouquets are generally brightly colored market-style arrangements meant to cheer someone up.
03:00
Sarah remarks that the brightest bouquets sold first when she did farmers' markets and shares her observations about customer preferences.
03:31
She explains that many of her flowers were sold to wedding bucket customers, who often went for a mixed garden or festival theme, allowing for a variety of colors in the bouquets.
04:41
Sarah shifts her focus to targeting florists for sales, which she plans to pursue more intensively. She observes that florists mainly want white and neutral colors for wedding arrangements, but some florists are open to brighter colors.
06:01
Mentioning her planning process, Sarah says she'll plant more white and neutrals this year and discusses consulting with her florist mailing list about their preferences.
06:19
She reviews her favorite flower bouquets from the previous year, noting they tend to include varieties like rudbeckia, dahlias, helichrysum, snapdragons, and grasses.
07:45
Sarah talks about what she's not growing this year, such as sunflowers, amaranthus, Asters, lavatera, and cornflower, explaining her reasons for excluding them from her garden.
08:41
Sarah elaborates on the specific flower varieties she's growing this year, running through a list of zinnias, rudbeckia, celosia, cosmos, lemonium (statice), phlox, snapdragons, larkspur, helichrysum, and various grasses.
12:00
She discusses her use of snapdragons in bouquets, highlighting the varieties she's excited about, including those she's growing again and new ones she's testing.
14:45
Sarah continues talking about her choice of varieties for the current season, including phlox and snapdragons, and pointing out the importance of both the aesthetic and spike elements in her bouquets.
17:28
She goes over the list of annual grasses she's growing both for their structural and feathery elements, which add texture and movement to her arrangements.
19:49
Sarah talks about other flowers she's growing, including corn cockle, stocks, poppies, and achillea, which serve as fillers in her bouquets.
20:07
Looking forward, Sarah shares her excitement about developing her brand's bouquet style and exploring new varieties for florists, inviting viewers to comment on their own plans for the season.
20:43
The video concludes with Sarah thanking her viewers and indicating that she'll see them in her next video.
