00:25
Chloe discusses the history of Flora Mama farm, starting off alone in 2014 and then expanding with more team members and subscribers over the years. The farm is located in Frelighsburg, Quebec.
02:04
Chloe mentions reducing the team from eight employees to four and downsizing the number of subscribers from 600 to manage business better.
03:14
The focus of growing at Flora Mama shifted to emphasizing focal flowers over a wide variety of flowers for more efficient harvesting and sales.
04:38
Jean-Martin Fortier introduces Chloe's upcoming book, "Floramama," which is about starting and operating a flower farm.
05:31
Chloe explains she adopted the Market Garden permanent bed model for the flower farm, having learned it while working with Jean-Martin at La Grelinette.
07:21
Inside a hoop house, Chloe shows the lilies and explains the lifecycle and the requirement to purchase new bulbs each year due to harvesting techniques.
09:16
Discussion on how Flora Mama sells its flowers and how they prefer to sell them in bunches rather than mixed bouquets.
10:07
Chloe explains how they protect Dahlia buds from tarnish plant bugs using organza bags.
12:00
Chloe talks about employee turnover, with most staying for about two years, with some ex-employees starting their flower farms.
14:04
Chloe shares challenges with pests like aphids and tarnish plant bugs, specifically affecting certain varieties of flowers.
16:25
A biennial flower is shown which is planted in the summer to flower the following spring, helping to fill gaps when other flowers are not blooming.
18:10
Chloe discusses how she's replicated everything she learned about vegetable farming from Jean-Martin to flower farming.
19:37
Jean-Martin and Chloe walk through a eucalyptus greenhouse, discussing the popular demand for eucalyptus and other focal flowers.
22:08
Chloe explains the use of tarps for soil preparation and covering areas of the farm when not in use and mentions cover crops as a possibility for the unused land.
25:03
A tour of the tool shed reveals similar tools between vegetable and flower farming.
27:34
Chloe mentions that with a well-run operation, it's possible to be profitable within one or two years of flower farming.
30:00
The flower assembly process is shown, starting with creating a recipe, laying out
flowers, making bouquets, packaging, and storing them in a cold room.
31:18
Chloe shows the large cold room which can accommodate thousands of tulips and other flowers, particularly important during peak times like Mother's Day.
31:39
The organization board is where planning and task assignment happens, ensuring everyone on the team knows their duties.
33:01
The video concludes after a walk-around of the farm and a peek into the daily operations and challenges at Flora Mama.
