How High Mowing Seeds faced the pandemic gardening boom

High Mowing Organic Seeds moves about 100000 pounds of seed through their Wolcott facility in a typical year. When the ...

This article is a summary of a YouTube video "How High Mowing Seeds faced the pandemic gardening boom" by Blossom Flower Delivery

Key insights about video How High Mowing Seeds faced the pandemic gardening boom

🌱 High Mowing Organic Seeds experienced a surge in sales after the state of emergency was declared due to the coronavirus.

🌱 They had to adapt to new working conditions and implement safety measures to ensure their employees felt safe.

🌱 The company faced a shortage of finished goods but had an abundance of bulk seeds, which they had to pack into packets to meet demand.

🌱 The pandemic has revealed vulnerabilities in the food supply chain, leading more people to take up gardening for a sense of control.

🌱 Some customers may never end up planting the seeds they purchased, but they find comfort in having them.

🌱 Planting seeds can provide a sense of fulfillment and satisfaction, encouraging people to continue gardening.

🌱 The cycle of planting and seeing the end result can be rewarding and uplifting for individuals. 🌱

Timestamped Summary

00:07 High Mowing Organic Seeds experienced a significant increase in sales after the governor declared a state of emergency due to the coronavirus.

00:23 High Mowing does not grow seed themselves, but instead contracts with growers across the country.

00:36 High Mowing had to adapt to new working conditions and safety measures while dealing with a surge in demand.

01:16 Sales have now leveled off, but High Mowing believes that more people will continue to garden due to the pandemic exposing vulnerabilities in the food supply chain.

01:35 Gardening provides a sense of control during a chaotic time and offers comfort to customers, even if they may not plant the seeds immediately.

01:49 Many of the seeds purchased can be planted several years from now and will still grow well.

02:01 Some customers see gardening as an opportunity to do more and feel good about their actions, as they can witness the entire cycle of growth and be rewarded for their efforts.

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Q&A

How much seed does High Mowing Organic Seeds move in a typical year?

High Mowing Organic Seeds moves about a hundred thousand pounds of seed in a typical year.

How did the coronavirus impact High Mowing's sales?

The sales exploded when the governor declared a state of emergency, resulting in the biggest number of orders they had ever seen in a single import from their website.

Does High Mowing grow seed?

No, they contract with growers in Vermont and around the country to obtain the seed.

How did High Mowing adapt their working conditions during the pandemic?

They moved everything six feet apart, provided sanitizer, and implemented measures to ensure the safety and well-being of their employees.

Will more people continue gardening after the pandemic?

Yes, High Mowing believes that more people will keep gardening due to the cracks in the food supply chain exposed by the pandemic and the feeling of control it provides during a chaotic time.