How 23 Million Flowers Are Delivered From Farm To Doorstep | WSJ The Economics Of

🌸 1. Mother's Day is the biggest day for Floral sales for 1-800-FLOWERS.COM, with 10% of their annual revenue at stake.

🌍 2. 1-800-FLOWERS.COM relies on a network of thousands of facilities and independent florists to deliver fresh flowers to customers nationwide.

🌹 3. The company started as a local florist but transformed into a national business overnight when they acquired the 1-800-FLOWERS number in 1986.

🛍️ 4. 1-800-FLOWERS.COM was one of the first floral companies to go online, becoming a leader in e-commerce technology.

📈 5. The company brings in $2 billion in annual revenue and has over 5,000 florists in its network.

💐 6. Preparing for Mother's Day begins a year in advance, with the company working with suppliers to plan for the growing cycles of different flowers.

🌟 7. Keeping the flowers alive and fresh is a priority for the company, and they use refrigerated trucks to transport the flowers to maintain their quality.