Gardener Pricing Guide: HOW to Price gardening works - DON'T make my mistakes

The different stages of pricing include your out-the-door cost, variable costs, job running costs (materials, plant machinery hire, etc.), and finally, what profit you want to make from a job. You should consider factors such as daily business operation costs, costs that vary from job to job, the materials and labor you’ll need for the job, and your desired earnings to maintain and improve your lifestyle.

Some customers may feel prices are too high because they only consider the time spent on a job rather than the years of experience, the cost of the tools, and the efficiency of the service provided. Customers are not just paying for the time it takes to do the work but also the expertise and investment of the service provider in their equipment and skills.

Yes, customers generally appreciate an itemized list because it clearly shows what they are paying for. It details the services provided, the materials used, and other specifics of the job, which can help justify the cost and ensure transparency.

You should explain to customers that they are paying for more than just the time you spend on their project. They are also paying for your years of expertise, the professional tools you are using, and the ability to complete the job efficiently and to a high standard.

A common mistake is feeling guilty about presenting an invoice and undercharging for services. It's essential to consider all your costs, including business running costs, job-specific costs, materials, and the value of your expertise when pricing your services.

It's crucial to ensure that the price you charge for your services not only covers the operational costs of your business but also allows you to make enough profit to support your personal lifestyle and fulfill financial obligations outside of business expenses.

It's important to stand by your prices while remaining open to discussions with customers. If a customer negotiates, you can decide whether to accept a lower price based on your cost structure, desired profit margins, and the potential value of building a long-term relationship with that customer.